Which Of The Adverting Laws That We Chatted About Deal Specifically With Material Misrepresentations? (2023)

1. Advertising and Marketing on the Internet: Rules of the Road

  • Laws Enforced by the Federal... · Environmental Claims

  • The Internet is connecting advertisers and marketers to customers from Boston to Bali with text, interactive graphics, video and audio. If you're thinking about advertising on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines protect businesses and consumers - and help maintain the credibility of the Internet as an advertising medium. The Federal Trade Commission (FTC) has prepared this guide to give you an overview of some of the laws it enforces.

2. 17.2 Deceptive Acts and Practices

  • Advertisers may put a bright face on their products as long as they do not make a direct material misrepresentation or misstatement. But under certain ...

  • Businesses are under no general obligation to disclose everything. Advertisers may put a bright face on their products as long as they do not make a direct material misrepresentation or misstatement. But under certain circumstances, a business may be required to disclose more than it did in order not to be involved in unfair or deceptive acts and practices. For example, failure to state the cost of a service might constitute deception. Thus a federal court has ruled that it is deceptive for a telephone service to fail to disclose that it cost fifteen dollars per call for customers dialing a special 900 number listed in newspaper advertisements offering jobs.FTC v. Transworld Courier Services, Inc., 59 A&TR Rpt. 174 (N.D. Ga. 1990). Likewise, if a fact not disclosed might have a material bearing on a consumer’s decision whether to purchase the product, its omission might be tantamount to deception, as J. B. Williams Co. v. FTC (see Section 17.5.1 "False and Misleading Representations"), suggests.

3. [PDF] VII. Unfair, Deceptive, and Abusive Practices - Federal Trade ... - FDIC

4. Marketing and Advertising - American Dental Association

  • Many states have regulations specifically restricting the advertising of fees and discounts in connection with dental services. Here are a few examples of ...

  • What dentists need to know about legal and ethical issues governing marketing and advertising of dental services.

5. Negative Option Rule - Federal Register

  • Apr 24, 2023 · C. It also prohibits telemarketers from misrepresenting such information and contains specific requirements related to payment authorization.

  • The Federal Trade Commission (``FTC'' or ``Commission'') seeks public comment on proposed amendments to the Commission's Negative Option Rule (or ``Rule'') to combat unfair or deceptive practices that include recurring charges for products or services consumers do not want and cannot cancel...

6. False Advertising Laws - LegalMatch

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  • To be found guilty of false advertising, it must be shown that the advertisement was deceptive in nature. Read more to find what you need to do.

7. Policy Statement on Abusive Acts or Practices

  • Apr 3, 2023 · The CFPB has issued a policy statement that explains the legal prohibition on abusive conduct in banking and nonbanking consumer financial ...

  • The CFPB has issued a policy statement that explains the legal prohibition on abusive conduct in banking and nonbanking consumer financial markets.

8. 815 ILCS 505/ Consumer Fraud and Deceptive Business Practices Act.

  • Unfair methods of competition and unfair or deceptive acts or practices, including but not limited to the use or employment of any deception fraud, false ...

  • Illinois Compiled Statutes Table of Contents

9. [PDF] Sales and Advertising: Keeping the Promises We Make

  • This Article is brought to you for free and open access by the Law Reviews and Journals at Mitchell Hamline Open Access. It has been accepted for.

10. [PDF] Navigating US Legal Issues in Modern Advertising Campaigns

  • Advertising claims may also be subject to industry-specific laws and regulations. ... advertising materials to ensure compliance with any state law-mandated ...

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